Why using Google Ads can jump-start your online marketing efforts
Why use Google Ads? Google ads can increase website traffic and bring potential customers and leads to your website within a matter of moments.
Why use Google Ads over other forms of digital marketing such as SEO? In an ideal world you would use both, but typically SEO is time-consuming and there are no quick wins or any guarantees that you will achieve page 1 rank. If you are you a business that wants to capitalise on the vast number of searches that take place on Google daily and want to drive traffic to your website quickly, then Google Ads is the answer.
If you’ve never used Google Ads before, and you’re wondering whether or not it’s worthwhile, this post will answer why you should use Google Ads.
How do you attract more visitors to your website?
You have invested a considerable amount of time and money on an excellent new site. How are you going to place your new website in-front of potential customers quickly and efficiently?
The short answer is Google Ads.
What is Google Ads?
Google Ads is Google’s online advertising program. Google Ads (formerly Google AdWords) allows you to create paid online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on what is known as pay-per-click (PPC) advertising, i.e., you pay every time someone clicks your ad.
Google Ads accounts for about 97% of Google’s total revenue, which show’s just how much Google, and advertisers alike, have faith in Google Ads. To show just how much Google is committed to paid advertisement, the search engine results page (SERP) has changed so that more and more page real estate is given to paid ads rather than organic results. Frustrating for SEO managers but not so much for companies that use PPC.
We believe that Google Ads can work for all types of businesses and below we will discuss why.
Google’s massive reach
Today Google is no longer just a search engine. It’s become part of the fabric of society, and a verb used to search for something on the internet. Nearly everyone suggests to ‘Google it’ when they have posted a question they don’t know the answer of.
When people have a question that needs answering their first stop is Google.
Among all those searches are people looking for solutions to problems that your business can solve. If you can help them find the answer with a well written Google Ad, then you have a great chance of converting them into a customer.
Flexible and powerful targeting of your ads
With Google Ads, there’s complete flexibility on when and where you show your ad. This means you don’t waste precious marketing funds showing ads to people in the US when you only deliver your products or services within the UK.
With Google Ads, you can target –
- Location – show ads locally, nationally or globally.
- Day/time of day – show ads on specific days, time of day or continuously.
- Language – target certain languages only.
- Devices – show ads on mobile, desktop or all devices.
- Keyword match types. Target keywords with exact match, broad match and phrase match. This enables you to target ads to a wider or narrower audience. ‘WordPress consultant’ targets a much wider audience than ‘WordPress consultant for hire in Sheffield’.
- Long-tail keyword search terms. These generally are less expensive. They are worth finding out for capturing the attention of people who are looking for exactly what you offer.
Faster than SEO
Get in front of motivated buyers and leads TODAY. SEO efforts take much longer, and you are less certain of achieving the desired search result than Google Ads. Google Ads can be up and running and showing to prospective clients within a few hours.
Easier to target users showing intent
Users searching Google for answers to their questions want to be served right there, and then. Your ad gives them the chance to find that answer, and quickly.
Measurable – Tracking successes and discarding failures
The Google Ads dashboard and reporting tools provide you with all the information about how your campaigns are performing. You are able to switch off poorly performing campaigns and concentrate on high ROI keywords.
Testing and instant feedback
Quickly and easily test different keyword and ad ideas and measure results instantly and effectively.
Google Ads integrates seamlessly with Google Analytics
Google Ads link well with Google Analytics to allow you to see deeper into exactly how visitors are behaving on your website. You can see what the user clicked, what pages they visited next, and how long they’re spending there. This means you can make more informed decisions about your online marketing strategies.
Pre Qualifying the customer/lead
You can write Google ads to discourage certain types of clients. You might say in your ad text “Projects from £2,000 and above”. If the customer only has a budget of £500, then he might not be your preferred customer. With Google shopping ads, the customer sees the product and price and makes an informed decision to decide if they want to know more before clicking the ad.
Budget control
You can set your daily budget (no minimum amount) and also the amount you a prepared to pay per click through. This means you have strict control over your budget. A keyword that does not perform well and does not give a good ROI can be removed from a campaign. You can also turn off your ads in an instant. For example, if carrying out site maintenance.
Wrap up
Google Ads is a great tool, but as with any tool you have to know how to use it to make the most from it. In the right hands, it can be a precision marketing tool. In inexperienced hands, it can be a blunt, ineffective and costly tool. If you undergo a Google Ads campaign without the aid of an experienced professional, then make sure you research as much as possible to find out all the tips and tricks to ensure you are on the right track to success. There’s nothing more prudent than learning from someone who has already made the costly mistakes!
We hope this article has given you a feel for the power of using Google Ads in your business and how it can effectively promote your business online.
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