Your website is critical to your business

Your website no doubt forms an integral part of your business, or at least you would hope it does. At its most effective your site should generate leads, customers and revenue. It’s a channel through which potential new clients and customers can find you and engage with you. It is crucial to the success of your business and should be the best marketing tool it can be and be available to all of your audience all of the time.

Is your website the best it can be?

Most people fail to understand that having a website is just the start of the journey to online success. To make the most out of your website and to achieve your online goals you will need access to skills and knowledge that are usually lacking in small and medium-sized businesses.

Is your website vulnerable?

All software needs to be kept regularly updated, including the WordPress software and plugins that power your website. With the ever growing popularity of WordPress (WordPress powers 30% of the top 10 million websites on the internet!) more and more WordPress websites are being targeted, including the big players as well as millions of small businesses every single day. Unfortunately, websites are an easy target.

Do it yourself?

Understanding all the different marketing tools and techniques takes up much time. The online world is an ever-changing environment, and keeping up to date with all the latest marketing trends is a time-consuming job.

Keeping your website up to date, secure and backed up is a tedious and time-consuming task. It takes you away from running your business, building relationships with your customers, staff, and partners. The technology and software continue to evolve, and there is no way you can keep abreast of all the trends, updates and developments.
How much is your time worth to you?

Generic support

Most businesses usually rely on their hosting company to keep their website updated and backed up. What your hosting company won’t know is how your particular website works. They might restore your site to previous days/weeks/months backup, but they won’t dig deep into why a particular plugin update has broken your site. They are unlikely even to tell you your site has gone down in the first place, or such things as why the Google Map on your contact page no longer shows, or suggest how to increase sign-ups on your website, or explain why visitors are leaving your site so quickly, or be proactive with recommendations for future improvements.

Our help & support

We have been helping small and medium-sized businesses make the most from online marketing for many years. We understand how to keep your WordPress site and plugins updated, secure and how to use your website to attract new leads, increase sales and improve brand awareness.

If we have built your website, then we already know your site exceptionally well, every line of code, every plugin and how it all works together seamlessly. We also understand the WordPress software your website has been built on very well. We’ve been using it many years, and all of the sites we have created (including this one) are developed on the same software. We are in the best position to keep your website open for business, and we can do that with one of our Website Care Plans.

What do we offer?

We see to all the routine things that need doing on your site, and if you choose one of our premium support packages, we become a close partner, providing all the tools and experience to ensure your website has the best chance of delivering your online goals.

Our monthly strategy calls give us time to discuss how to continue to drive attention and customers into your business.

We are busy, and good at what we do 🙂

Good web developers and marketers are in demand, and our insistence on you being able to deal with us on a personal basis means we can only work with so many of you. We don’t have enough hours in the week to work with everyone.

So in all honesty, we’re only interested in working with clients who understand the value their website adds to their business.

Our plans are designed to offer you peace of mind and the assurance that you have a skilled partner who can help you achieve your online objectives.

Please review the plans below and click the link to apply for the most appropriate plan for you.

Premium Care – Investment £75 p/month

Our Premium Care plan is perfect if you need your website updated and maintained and secure.
Includes the following:

• Premium hosting with WPX Hosting – #1 most trusted host on Trustpilot – The best WordPress hosting on the market. free site migration & SSL
• Peace of mind that all your website software is up to date.
• Daily backups of your website so you can rest easy that if anything ever goes wrong we can restore your website quickly.
• SSL Certificate – SSL gives your website the padlock or green browser bar, reassuring visitors they’re safe on your site. Google favours secure sites so it helps to increase your search engine ranking, too.
• Constant security monitoring to keep any intruders out.
• Monthly Google Analytics report highlighting keyword performance, visitors, bounce rate etc.
• Email support
• Monthly maintenance report alerting you to any issues such as down time, security alerts etc.

Premium Support – Investment £199 p/month

Our Premium Support plan includes all of the benefits above plus a monthly strategy consulting session to help you stay clear about your objectives and remain accountable.

Our Premium Support plan is also perfect for adding content, small features and functionality to your website on a regular basis. We also work on speeding up your website to improve user experience as well as giving you insights on how users are interacting with your site.

It includes all of the Premium Care benefits plus –

• Scheduled monthly strategy consulting session to help you make clear and achievable objectives for your online business.
• UNLIMITED* small tasks to assist you in managing the content on your website.
• Review of your Google Analytics report to understand traffic and trends and provide you with useful insights you can use to make better marketing decisions.
• Website speed/performance optimisation – measure your site’s performance across devices, from mobile to desktop, providing you with a list of specific fixes (that we carry out for you) that can help your business connect more quickly with people online. Page speed is a critical factor in SEO and great user experience.

Enterprise Support – Investment £499 p/month

We designed our Enterprise Support plan for those who are serious about getting a return on their investment and nurturing their online business.

Our Enterprise Support plan includes all of the Premium Support benefits plus –

• Build marketing lists using lead capturing techniques installed on your website
• Compose and publish email marketing campaigns to communicate with new and existing clients and customers to encourage customers to engage more with your business.
• Help with creating great content for your website and improve conversions through onsite lead capturing.
• If you have or are interested in running a Google Adwords campaign we will take care of the account for you, ensuring you are getting a great return on your click-through costs.
• SEO website analysis & on-page SEO optimisation for improving site and keyword rankings on Google.
• Unlimited support – we are available at any time to advise and discuss your online strategy, call us!

---

Let’s put this all into some context. £499 p/month might sound like a high monthly cost at first glance, but let’s presume you have just had a website built, a considerable investment in its own right, what do you do next? You may already have some basic knowledge and decide to learn as you go along, spending hours on end watching tutorials, trialling different ideas, but is that the best way to make the most out of your new investment, not to mention the drain on your time.

You may then decide to hire someone with the skills needed to nurture and grow your online business, how much is that going to cost? Wages, benefits, taxes, holiday pay, sickness. You are probably looking at a minimum of £30k + per year for someone with minimum experience within the industry.

Our top-level plan would cost you £5988 per YEAR. A support plan that will guide you at every step to make sure you are making the most out of your online presence, keeping your website safe, secure, updated and with a strategic plan to grow your online business. Compare that with employing someone, or giving the extra responsibility to someone already in the company who probably doesn’t have the appropriate experience or skills. Seems like a no-brainer to us (we would say that, right?).

---